Everything behind a better-run trades business.
Trucks, tools, stock, crews and procedures in one place. Works alongside the job software you already use.
Built inside a fifth-generation trades business.
One main line, a lateral to every part of the business. Sample data.
Your job software runs the jobs. Lateral runs everything else.
Six modules. Turn on what you need.
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Fleet & maintenance
Inspections, repairs and service, by truck.
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Tools, inventory & truck stock
Know what's on every truck, and who has it.
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Crew, dispatch & scheduling
See who's ready before the first call.
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People & accountability
Profiles, reviews and coaching in one place.
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Policies, procedures & training
Write it once, assign it, get it signed.
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Operations Matrix & ServiceTitan
Your numbers, read-only, every morning.
Add-ons for sewer and excavation: ground condition assessments and lining material tracking.
- PDF for every form
- Email notifications
- Automatic alerts
- Works on any phone
AI that works from your own data.
Ask your procedures
Answers from your SOPs, with the steps it used.
Draft SOPs
Rough notes in, structured procedure out.
Where is it?
Ask for a part, get the bin on the truck.
Shop notes
Failed pre-trips become a note for the shop.
Ask the Matrix why
Plain-English questions about your numbers.
Morning brief
Today versus yesterday, in a few sentences.
- Grounded in your content
- Drafts wait for approval
- Customer details removed
Know how the week is going before it's over.
- Close rate and sold estimates against target
- Callbacks and repeat addresses
- Invoiced revenue, on-hold and unassigned work
Up and running in three steps.
Set up your company
Add trucks, divisions and modules.
Bring your crew on
On the phones they already carry.
Connect ServiceTitan
Optional, read-only.
Where Lateral comes from
Built on a shop floor, not in a boardroom.
Lateral started inside a fifth-generation trades business, run by the person managing its crews.
Questions
Does it replace ServiceTitan?
No. It runs alongside it and only reads from it.
Do I need ServiceTitan?
No. Only the Operations Matrix uses it.
Which trades is it for?
Plumbing, drains and sewer, HVAC, electrical and similar trades with trucks and crews.
Is our data kept separate?
Yes. Each company's data is isolated in the database, not just hidden in the app.
When can we start, and what does it cost?
We're onboarding a small group of pilot companies first. Pricing will be per company, based on modules, and shared with early access members before launch.
Join early access.
Limited pilot spots. We'll reach out when one opens.